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Opportunity Description
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B2C Marketing Coordinator
OH - Cleveland

Opportunity Snapshot

If you're a seasoned marketing professional with a history of success in Business to Consumer (B2C) marketing, this is your opportunity to leverage your experience and ideas and make a strong impact on a cutting-edge media organization. The B2C Marketing Coordinator will be responsible for coordinating all consumer and circulation sales campaigns, including house promotions, audience acquisition, media buys and product launches, while ensuring brand consistency.

With the Northeast Ohio Media Group, you'll find the excitement, energy, and entrepreneurial drive of a new venture, combined with the strong success and solid foundation of an established publication. It's a "best of both worlds" scenario where you can be challenged and thrive. 

Northeast Ohio Media Group is a digitally focused company that operates cleveland.com and Sun News and is responsible for multimedia ad sales, marketing and content for The Plain Dealer, Sun News, and cleveland.com.

Northeast Ohio Media Group is a part of Advance Local, one of the largest media groups in the U.S. reaching more than 40 million consumers through its 12 local news and information websites that rank #1 among local media in their respective markets, and more than 30 newspapers. Our affiliated websites and newspapers are well known for their award-winning journalism. Advance Local is part of Advance Publications, along with Condé Nast and American City Business Journals.

The Requirements

To be a strong fit for this opportunity you should have:
  • 3 to 5 years of strategic, hands-on marketing experience, including experience supporting Sales and promoting B2C marketing strategies. 
  • A bachelor's degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.
  • A demonstrated ability to understand, analyze, and summarize research data from multiple sources.
  • Knowledge of audience identification and engagement practices; can identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments.
  • The ability to utilize various media to effectively reach audiences (e.g. digital, social media, mobile, print); the ability to determine appropriate channels for the distribution of various products and services.
  • Understanding of competitors' strategies, products / services, product positioning and strengths and weaknesses.
  • Proficiency with MS Office Suite applications including Outlook, Word, PowerPoint, and Excel. 
  • Awareness of NATCHA rules with marketing payment terms.
  • Knowledge of proper registration and compliance for the National Do-Not-Call Registry, and an understanding of PCI, EBR, and DNC safe harbors.
  • Strict adherence to ethical standards (as set by the Council of American Research Organizations, FCC, FTC, and ABC), creating marketing messages that are informative, accurate, non-deceptive, socially responsible, and useful.
Preferred skills:
  • Deep knowledge in SEO (Search Engine Optimization) and/or SEM (Search Engine Marketing) is highly preferred.
  • Email marketing experience is preferred.
  • Experience and skill using CMS software, Adobe Creative Suite, and/or basic HTML skills, and basic web design principals will be an advantage.
  • A sales and/or print background would be helpful.
You will support our B2C targeting across the state.  While much of your work can be done virtually, you will need to travel occasionally throughout the year. We don’t anticipate that you’ll be traveling more than 20% of the time.

The Role

As the Business to Consumer (B2C) Marketing Coordinator, you will develop revenue-generating, multi-platform marketing and circulation campaigns that are targeted towards consumers.  Your mission is to drive new business and increase sales across our product line via lead generation methods including direct marketing, social marketing, kiosk sales, telemarketing, in-paper offers, and more.

More specifically, your duties will include:
  • Helping to lead and develop a dynamic team of direct reports and contractors.
  • Creating and executing print and digital marketing strategies for consumers.
  • Coordinating all acquisition sales channels (employees and contractors) including social marketing, direct mail, kiosk sales, door-to-door, telemarketing, on-line, District Sales Managers, carriers, and in-paper offers.
  • Establishing and achieving sales goals.
  • Preparing and managing departmental budgets.
  • Cultivating partnerships within the community.
  • Maintaining brand continuity.
  • Coordinating campaigns, media buys, product launches, and more across platforms and sales channels.
  • Advocating with governmental agencies for telesales.
  • Acting as PCI compliance officer/legal liaison.
  • Negotiating and managing vendor contracts.
Note: this description is intended to give you a general overview of the position and is not an exhaustive listing of duties and responsibilities.

Keys to Success

We’re creating best-in-class campaigns and are keen on accountability.  Expectations and goals will be clear, and as an experienced professional we know you don’t need someone peering over your shoulder.  You'll have the elbow room to work, but we’re highly deadline driven and your best work will need to be on time and on target.  Additionally, to be successful in the position and the department, you should be:
  • Highly strategic -- with the ability to see the big picture and the fine details and plan campaigns from both views.
  • A jack of all trades – having the bandwidth to tackle both those tasks with which you're familiar and confident as well as those that require a bit of risk taking and/or push your comfort level.
  • Reflective – able to leverage past experiences, successes and failures, to inform your decision-making process.
  • Entrepreneurial – we’re building a brand and it’s important that every member of the department takes ownership of their role, approaching tasks as they would if they were running their own company.  You should envision yourself reaching out to emerging markets and execute on your vision.
  • Flexible – our culture is dynamic and days do not always proceed as planned.  You should be able to multitask and flow easily with the changes.
  • A dedicated learner – strong collaboration often translates to unique learning opportunities.  You should be a sponge, learning whenever those opportunities arise whether they come from a supervisor, co-worker or cross-functional team member.
Northeast Ohio Media Group offers a comprehensive benefits program that includes: medical, prescription drug, vision, and dental benefits; a 401(k) Plan; life insurance and disability plans and commuter accounts.

Northeast Ohio Media Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, physical or mental impairment, sexual orientation or any other category protected under federal, state or local law.

Northeast Ohio Media Group endeavors to make cleveland.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact tdavis@dtoolbox.com.
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Resume Supplement
Please take a few minutes to answer questions about your background and expertise specific to the B2C Marketing Coordinator position.

Question Yes No Comment
Are you legally authorized to work permanently in the United States for any employer without requiring a visa transfer or sponsorship?
Do you have any employment agreement, non-competition agreement, restrictive covenant, or any other agreement, which would prohibit or limit you in any way from working for Northeast Ohio Media Group?
Do you live within commutable distance to Cleveland, OH? OR Are you willing to relocate?
Do you have at least 3 years strategic, hands-on marketing experience, including experience supporting Sales and promoting B2C marketing strategies?
Item Experience Comment
Within the last 5 years, what role did the following play in your job:
Utilizing various media to effectively reach audiences (e.g. digital, social media, mobile, print)
Knowledge of proper registration and compliance for the National Do-Not-Call Registry, and an understanding of PCI, EBR, and DNC safe harbors.
Question / Choice Comment
Do you have a Bachelor's degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience?
How much experience do you have in SEO (Search Engine Optimization) and/or SEM (Search Engine Marketing)?
Video Questions  
If you have a webcam set up, you can take this opportunity to record your answer to the following question.
You will be able to view and re-record your answer as many times as you like.
What appeals to you about this opportunity and how has your background prepared you to be successful in it?
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